Last week I had errands that took me into two different “big box” stores. I wasn’t sure where to find what I needed since I was unfamiliar with the layout of both stores.
In the first, I asked an employee where the item was located. He was very knowledgeable, friendly, and immediately informed me of the right aisle to go to.
In the second store, when I asked the same question, that employee responded by saying, “Come on, I’ll show you.” They personally took me to the aisle and pointed out where on the shelf the item was located. They also mentioned several other options that I might consider depending on my needs.
What a difference between being told and being shown. And it just feels different, doesn’t it?